The goal of the fourth Marketing Challenge competition is the development of digital skills among young people, as well as the establishment of contacts between students and business representatives. By participating in the competition on the topic "CREATE A DIGITAL MARKETING STRATEGY", high school students and students will have the opportunity to develop and present their digital strategy for one of the four companies participating in the project. Competitors will acquire knowledge and skills, which they did not have the opportunity to encounter when studying the theoretical aspects of marketing in formal education, and which will be an additional asset when they are employed after completing their studies.
For high school students and students, we have provided a series of interesting lectures and workshops with experts in the field of marketing, as well as company presentations for which participants will have the opportunity to create digital marketing strategies.
The project is supported by the Ministry of Education, Science, Culture and Sports of Montenegro as part of the Competition for co-financing scientific research and innovative activities in 2020. The Marketing Challenge is a tool for bringing marketing theory to life by engaging college and high school students in a hands-on learning experience that provides them with the opportunity to:
- By acquiring valuable business, marketing, analytical and consulting skills through practical experience.
- By establishing cooperation and contacts between students and business representatives.
- By building tactical skills that are in high demand on the job market.
- By developing teamwork among students and high school students.
- By encouraging innovation culture through competition.
All high school students and undergraduate and postgraduate students in the field of economics and tourism have the right to participate. Teams can have two to four participants and each team will have its own mentor. One mentor can supervise one team, while all work will be done by students and mentors will only give suggestions and guidelines.
Applications last from February 1 to 15, 2021. You can fill out the online application below.