By participating in the fifth Marketing Challenge competition on the topic "RETURN OF ART AND CULTURE THROUGH MARKETING INNOVATIONS", high school students and students will have the opportunity to create marketing strategies for cultural and artistic organizations from the Boka Kotorska area, with the aim of encouraging a greater number of citizens to visit cultural and artistic events, especially young people. On this occasion, participants will show their creativity, devising marketing strategies for promotion through the Internet and digital technologies, as well as traditional "offline" methods of advertising.
For the participants, we have provided a series of interesting lectures and workshops with experts in the field of marketing, as well as representatives of Herceg Novi cultural umbrella organizations.
All high school students and students of basic and postgraduate specialist and master's studies in the field of economics and tourism have the right to participate. Each team will consist of two to four participants who will have their own mentor.
Valuable prizes are provided for the participants of the competition:
- 1st place - a gift card for the purchase of IT equipment 300e
- 2nd place - gift card for the purchase of IT equipment 200e
- 3rd place – books
Team registrations last from February 1 to 15, while the competition will be held on April 5, 2022. You can fill out the online application below.