Students of the Faculty of Management - Belgrade Metropolitan University are the winners of the fifth marketing competition of the Faculty of Management Herceg Novi (Marketing Challenge). They presented the marketing strategy for Kanli Kula and in the opinion of the expert jury, which included representatives of cultural institutions from our city, made the best presentation on the topic "The return of art and culture through marketing innovation". The team leader is Ivan Nježić, the mentor is Milica Mladenović, MSc.
Only slightly weaker than them were the students of the Faculty of Project and Innovation Management PMC, Belgrade, who presented the marketing strategy for the "Josip Bepo Benković" Gallery. The team leader is Stajka Đenić, and the mentor is Assoc. Dr. Ana Kostić.
Third place was taken by the students of the Faculty of Management Herceg Novi who presented the marketing strategy for Local Music Đenović. The team leader is Milica Matović, and the mentor is prof. Dr. Nikša Grgurević.
The jury's praise for creativity and innovation went to the team of the "Ivan Goran Kovačić" Middle School from Herceg Novi, who developed a strategy for the Mirko Komnenović City Museum. The team leader is Anđela Spaić, and the mentor is Prof. Milena Ivanović.
This year's competition brought together 12 teams, i.e. a total of 44 students and high school students from Montenegro and Serbia, and six finalist teams presented their marketing strategies on the day of the competition.
The Faculty of Management provided prizes for the best teams - for first place a voucher in the amount of 300 euros for the purchase of IT equipment, for second place 200 euros and for third place a book.
