Students of the Faculty of Management from Herceg Novi achieved exceptional success by winning second place at the prestigious 5th PMC Regional Marketing Challenge, held in Belgrade organized by the Faculty of Project and Innovation Management Professor Petar Jovanović. The competition brought together 25 teams from the region, and the task was to create an innovative marketing strategy for the Gold gondola from Zlatibor. First place was won by a student from PMC, second place was won by colleagues from the College of Business Economics and Entrepreneurship PEP, and the award for the best public performance went to the team from Slovenia, from the Faculty of Economics and Informatics from Novi Mesto.

A team of students from Herceg Novi, Elena Savić, Marija Mrvić, Bojana Mijanović, Igor Simović and Miodrag Jablan, decided to focus their project on attracting tourists from Asia, given the increasing interest this part of the world shows in the natural beauty and cultural heritage of the Balkans. Their strategy included market analysis, customized promotional campaigns, as well as digital marketing proposals, to increase Gold Gondola's globally.

Our students particularly stood out with their creative ideas and practical solutions, which impressed the expert jury consisting of Bojana Božanić - director of the Gold gondola, Jelena Komazec - head of the department for operational affairs, Mina Smiljanić - project manager and Jelena Ružić, assistant. Their work is an example of how young leaders can contribute to the development of regional tourism and strengthen the brand on the international market.

  • Participating in the 5th PMC Regional Marketing Challenge was an incredible experience for me and my team. We are pleased that we had the opportunity to work on a real project for a company like Gold Gondola and to face the challenge of creating a strategy for a completely new market - tourists from Asia, said Elena Savić, 4th year FMHN student, team captain.

The silver medal won is the result of dedicated work, team spirit and support that the students received from their mentors Professor Dragan Klarić and assistant Esma Otović. This recognition once again confirms the quality of education and the potential of the students of the Faculty of Management from Herceg Novi.

We congratulate our students on this significant success and wish them the best of luck in their future challenges!