On Monday, November 3, at 12:30 p.m., at the Faculty of Management in Herceg Novi, a guest lecture will be held by Marina Filipčev, director of marketing and advertising of Večernje Novosti.
The topic of the lecture will be "Challenges and strategies in planning the business model of traditional media", with a focus on adapting traditional media to the modern digital environment.
The lecture will be held within the course Digital Marketing by professor Bojana Ostojić and assistant Esma Otović. For students who are unable to attend live, the lecture will be held online via the link: https://us02web.zoom.us/j/5018195686?omn=86429247716 .
Students will have the opportunity to learn how media houses are transformed in the era of digital communication.
This lecture is organized as part of the Erasmus+ project GEAR (Gender Equality in Academia and Research) and the promotion of the Girls in Science Club.