As part of the SmartTour Lab, Adrijana Husić held two lectures, on October 8 and 15, dedicated to the importance of digital marketing in the development of smart tourist destinations.
Through the lecture "Digital marketing as a tool for the development of a smart tourist destination", the participants had the opportunity to learn about the key tools of digital marketing and their application in tourism. Special focus was on how to build a tourist destination as a recognizable brand that attracts attention, arouses interest and motivates visitors to discover it.
During the lectures, topics such as social networks, digital advertising, search engine optimization (SEO), defining target groups and analytics were covered. Through a practical approach, the participants had the opportunity to learn how to develop the basis of a digital marketing plan for a tourist product, service or destination, and how a good idea turns into clear and effective communication with the right audience.
Adrijana Husić is the founder and director of the agency Communication Studio Cassiopeia and an expert in marketing and communications with more than 20 years of experience. During her career, she worked in various industries, including telecommunications, insurance and luxury tourism, and as director of marketing and communications at the company Portonovi, she participated in the positioning of this brand on the international market and the promotion of Montenegro as a tourist destination.
Since 2020, she has been developing marketing and communication projects through her own agency, and is also active as a lecturer and mentor. She is the winner of the PRO PR Globe People Achievement Award for manager of the year in the category of micro enterprises.
Through these two meetings, participants of the SmartTour Lab program received valuable knowledge and practical insights from the world of marketing, real brands and market campaigns, with a special emphasis on how modern marketing tools can be used to improve the visibility and competitiveness of tourist destinations.
The SmartTour Lab continues to connect knowledge, experience and innovation, providing participants with the opportunity to develop skills and ideas important to the future of smart tourism.