As part of the SmartTour Lab, on October 22, a lecture was held by Prof. Dr. Jovane Jovanović on the topic "Green construction and energy efficiency in tourism", dedicated to the application of the principles of sustainability in tourist facilities and the possibilities of improving their business through energy efficient solutions.
During the lectures, students had the opportunity to learn how hotels, apartments and tourist complexes can reduce energy consumption and business costs, while at the same time improving the quality of service and the experience of their guests. Special focus was on the principles of green construction, modern technologies and concrete solutions that contribute to a more sustainable development of the tourism sector.
Through practical analysis, the participants became familiar with ways of identifying problems and devising solutions that can be applied in real objects. The lecture showed that energy efficiency and sustainability are not just an additional cost, but an investment that can bring long-term benefits, including lower operating costs, more rational use of resources and greater value of tourist facilities.
Prof. Dr. Jovana Jovanović is an associate professor and researcher in the field of energy efficiency and sustainable construction. Its expertise includes innovative energy solutions and materials that contribute to making buildings more efficient and sustainable. She devoted her doctoral research to the application of phase-change materials in construction, and she further developed her research experience in China.
In his work, he connects energy, green technologies, circular economy and management, with special emphasis on their practical application. Through participation in the SmartTour Lab program, she introduced students to the ways in which knowledge about sustainability can be turned into concrete solutions for improving the management of tourist facilities, developing innovative business models and creating new business opportunities.
The lecture provided students with valuable insights into the importance of sustainable business and modern energy solutions in tourism, pointing out that green construction and energy efficiency are important factors for long-term competitiveness and responsible development of tourist destinations.
The SmartTour Lab continues to connect academic knowledge and practical experiences, encouraging the development of innovative ideas and sustainable solutions for the future of tourism.