LEARNING OUTCOMES ON BASIC ACADEMIC STUDIES - MANAGEMENT STUDY PROGRAM

GENERAL LEARNING OUTCOMES

After completing the basic academic studies in the Management study program, students will be able to:

  • Understanding the basic principles of management, including forecasting, planning, organizing, leading, controlling and managing human resources,
  • Ability to analyze and formulate strategic plans for long-term development of organizations,
  • Knowledge of basic theories and concepts of organizational behavior and their application in practice,
  • Planning and management of the financial resources of the organization through the understanding of the company's financial reports,
  • Creation and implementation of modern marketing strategies to improve the competitiveness and market position of the company,
  • Understanding of basic entrepreneurial principles and processes, including the development of new business ideas through the creation of innovative processes,
  • Possessing business communication, negotiation and presentation skills,
  • Analysis of business data and decision-making based on quantitative and qualitative analyses,
  • Ability to use modern IT tools to support business processes.

 

Learning outcomes of study courses:

  1. Tourism and hospitality

 

LEARNING OUTCOMES:

  • Knowledge of basic terms, trends and structure of the tourism industry,
  • Ability to understand the management of tourism destinations, resources and operations,
  • Knowledge of operational processes and management in the hotel industry,
  • Developing modern marketing strategies for the promotion of tourist destinations and services,
  • Understanding the principles of sustainable development and their application in tourism.

 

  1. Finance, accounting and banking

 

LEARNING OUTCOMES:

  • Understanding of basic concepts of finance, including financial flows and modern financial analysis,
  • Ability to understand basic accounting principles and prepare financial statements,
  • Basic knowledge of banking operations, products and services and risk management,
  • Understanding investment strategies and capital markets,
  • Ability to analyze various financial data and make decisions based on the analysis,
  • Knowledge of basic legal regulations and standards applied in the financial sector.

 

  1. Taxes, customs and insurance

 

LEARNING OUTCOMES:

  • Understanding of basic tax systems and appropriate principles of taxation,
  • Basic knowledge of customs procedures, legislation and international trade,
  • Ability to analyze the management of insurance processes and risk assessment,
  • Knowledge of basic legal regulations related to taxes, customs and insurance,
  • Understanding of specific accounting tasks in the context of tax and insurance.

 

  1. Business informatics and electronic business

 

LEARNING OUTCOMES:

  • Understanding the basic structures of IT systems in business,
  • Basic knowledge about different models of electronic business and their applications,
  • Understanding of modern digital marketing strategies, including SEO, SEM and social media.
  • Ability to monitor business data using various analytical tools and techniques.
  • Information about the possibilities of data protection and IT security in the business environment,
  • Knowledge of basic application software packages.