Successfully completed hackathon - Erasmus+ project GROWTH
Student hackathon - applications in progress!
Within the ongoing Erasmus+ project "Greening Relevance in Operations in the Western Balkans Tertiary Education Habitats - GROWTH" , in which FMHN is one of the partners, a HACKATHON is being organized on the topic of green transitions towards energy-sustainable and climate-neutral university campuses.
Modern university campuses adopt green technologies to conserve and reduce electricity consumption (solar, photovoltaic farms, heat pumps, green roofs, green facades, waste sorting and recycling, wind generators, water tanks, etc.). The top 10 greenest university campuses in Europe include: University of Bremen, University of Bologna, University of Nottingham and University of Groningen.
The hackathon will be organized in cooperation with the Innovation and Entrepreneurship Center Technopolis, and students can attend short-term workshops on a virtual reality device and a 3D scanner. As part of the mentioned event, students can participate in a model-making competition for the best model of a green university campus.
The number of students for the hackathon is limited to 15, and it is preferable that the students participating in the competition are students taking the Sustainable Development course in the second year of undergraduate studies at the Faculty of Management.
The hackathon will last for two days, May 23 and 24, 2024. starting at 10 a.m.
You can download the agenda here.
Great ideas presented at the VI Marketing Challenge competition
The focus of this year's competition was social activism, with students and high school students tasked with creating marketing strategies on the topic of DIGITAL MARKETING INNOVATIONS AND THE NGO SECTOR. Participants had the opportunity to show their creativity and innovation by devising marketing strategies for one of the non-governmental organizations of their choice.
The first place in the competition was won by the team of the Faculty of Project and Innovation Management PMC Jelena Šarčev, Dušan Devedžić, Teodora Batoćanin and Eva Miljković. Topic of the presentation: PRONA - Increasing digital literacy among pensioners. Second place in the competition was won by the team of the Faculty of Management, Metropolitan University. Team leader: Stefan Bikić. Topic of the presentation: NGO Gorštak Pljevlja. Third place in the competition was won by the team of the Faculty of Management in Herceg Novi , Elena Savić, Igor Simović, Radmila Dulović and Miljana Zloković, under the mentorship of prof. Dr. Irene Petrušić. Topic of the presentation: NGO - CeP - Let's connect.
DIGITAL MARKETING INNOVATIONS AND NGO SECTOR - applications in progress
Valuable prizes are provided for the participants of the competition:
- 1st place - a gift card for the purchase of IT equipment 400e
- 2nd place - gift card for the purchase of IT equipment 200e
- 3rd place – books
Team registrations last from February 1 to 15, while the competition will be held on April 11, 2023. You can fill out the online application here.
Students from Belgrade are the best at the fifth Marketing Challenge competition
Students of the Faculty of Management - Belgrade Metropolitan University are the winners of the fifth marketing competition of the Faculty of Management Herceg Novi (Marketing Challenge). They presented the marketing strategy for Kanli Kula and in the opinion of the expert jury, which included representatives of cultural institutions from our city, made the best presentation on the topic "The return of art and culture through marketing innovation". The team leader is Ivan Nježić, the mentor is Milica Mladenović, MSc.
Only slightly weaker than them were the students of the Faculty of Project and Innovation Management PMC, Belgrade, who presented the marketing strategy for the "Josip Bepo Benković" Gallery. The team leader is Stajka Đenić, and the mentor is Assoc. Dr. Ana Kostić.
Third place was taken by the students of the Faculty of Management Herceg Novi who presented the marketing strategy for Local Music Đenović. The team leader is Milica Matović, and the mentor is prof. Dr. Nikša Grgurević.
This year's competition brought together 12 teams, i.e. a total of 44 students and high school students from Montenegro and Serbia, and six finalist teams presented their marketing strategies on the day of the competition.
The return of art and culture through marketing innovation - applications in progress!
By participating in the fifth Marketing Challenge competition on the topic "RETURN OF ART AND CULTURE THROUGH MARKETING INNOVATIONS", high school students and students will have the opportunity to create marketing strategies for cultural and artistic organizations from the Boka Kotorska area, with the aim of encouraging a greater number of citizens to visit cultural and artistic events, especially young people. On this occasion, participants will show their creativity, devising marketing strategies for promotion through the Internet and digital technologies, as well as traditional "offline" methods of advertising.
For the participants, we have provided a series of interesting lectures and workshops with experts in the field of marketing, as well as representatives of Herceg Novi cultural umbrella organizations.
All high school students and students of basic and postgraduate specialist and master's studies in the field of economics and tourism have the right to participate. Each team will consist of two to four participants who will have their own mentor.
Valuable prizes are provided for the participants of the competition:
- 1st place - a gift card for the purchase of IT equipment 300e
- 2nd place - gift card for the purchase of IT equipment 200e
- 3rd place – books
Team registrations last from February 1 to 15, 2022.
You can fill out the online application here. You can download the information brochure about the competition here.
Create a digital marketing strategy - applications in progress!
The goal of the fourth Marketing Challenge competition is the development of digital skills among young people, as well as the establishment of contacts between students and business representatives. By participating in the competition on the topic "CREATE A DIGITAL MARKETING STRATEGY", high school students and students will have the opportunity to develop and present their digital strategy for one of the four companies participating in the project. Competitors will acquire knowledge and skills, which they did not have the opportunity to encounter when studying the theoretical aspects of marketing in formal education, and which will be an additional asset when they are employed after completing their studies.
For high school students and students, we have provided a series of interesting lectures and workshops with experts in the field of marketing, as well as presentations of four companies for which participants will have the opportunity to create digital marketing strategies.
The project is supported by the Ministry of Education, Science, Culture and Sports of Montenegro as part of the Competition for co-financing scientific research and innovative activities in 2020. The Marketing Challenge is a tool for bringing marketing theory to life by engaging college and high school students in a hands-on learning experience that provides them with the opportunity to:
- By acquiring valuable business, marketing, analytical and consulting skills through practical experience.
- By establishing cooperation and contacts between students and business representatives.
- By building tactical skills that are in high demand on the job market.
- By developing teamwork among students and high school students.
- By encouraging innovation culture through competition.
All high school students and undergraduate and postgraduate students in the field of economics and tourism have the right to participate. Teams can have two to four participants and each team will have its own mentor. One mentor can supervise one team, while all work will be done by students and mentors will only give suggestions and guidelines.
Applications last from February 1 to 15, 2021. You can fill out the online application here.
Students from Herceg Novi won a special award for motivation
The Faculty of Project and Innovation Management PMC from Belgrade organized an online Marketing Challenge with students from Serbia, Montenegro and Bosnia and Herzegovina on the topic of branding Montenegro.
We need motivation at all times and especially now during Covid 19. This was demonstrated in the best way by undergraduate students from the Faculty of Management, the Challengers team, which won a special award for motivation out of a total of 33 teams from Serbia, Bosnia and Herzegovina and Montenegro.
"According to the definition of the American Marketing Association, "a brand is a name, term, sign, symbol, design, or a combination of the above, which identifies the goods or services of one seller/group of sellers and differentiates them from competitors. Branding is extremely important when it comes to tourism. Consumers, i.e. users of services, choose a certain brand only when the image created by the brand matches their needs, values and lifestyle. A well-built brand builds loyalty, and thus significantly reduces the risk that is present when buying a service that is characterized by intangibility. The modern environment has caused the need to consider the brand on a completely new level - the level of the country. Montenegro really has a lot to show tourists, and we showed part of our idea at this competition," said Milica Stefanović, team captain.
Her colleague Luka Stevović added how important motivation is:
"Motivation is often elusive, it comes and goes, but studies and learning require constant motivation and persistence." What distinguishes the best students is that they study and when they have a bad day, if they lack the motivation to prepare for a challenge, they will create it themselves. And we created it together with our dean Irena Petrušić, Ph.D., and Nikša Grgurević, Ph.D., vice dean for education," said Stevović.
Great ideas at the III Marketing Challenge competition
Undergraduate students of the Faculty of Project and Innovation Management PMC from Belgrade were the most successful at the Marketing Challenge branding competition for students and high school students, which was held on March 11, 2020 at the Faculty of Management in Meljini, and the topic was "Medicinal mud in the function of health tourism". The second place was taken by students of the first year of undergraduate studies at the Faculty of Management in Herceg Novi, while the third place went to the team of graduates from "Ivan Goran Kovačić" Secondary School in Herceg Novi.
Video presentation about the held Marketing Challenge competition
Applications in progress - Marketing Challenge 2020
The Faculty of Management organizes the III Marketing Challenge competition for students and high school students who want to put their ideas about branding products or services in the field of health and wellness tourism into action.
Given that our city has exceptional potential in the field of health tourism, the theme of the upcoming competition is "HEALING MUD AS A FUNCTION OF HEALTH TOURISM", with the aim of introducing participants to the possibilities of tourism development at the local level and brandingproducts from the area for which Herceg Novi is recognizable.
Contestants will have the opportunity to work with mentors and attend three lectures of exceptional quality during the Marketing Challenge. After the three lectures, the contestants will be able to divide into several groups, where each contestant group will be able to choose one of the offered mentors at the end of the lecture who will help them prepare their work for the competition.
We also provided prizes for the three best teams:
1st place - monthly rent for space in the co-working hub in Herceg Novi (Kolektiv Novi),
2nd place - Study visit to IPC Tehnopolis in Nikšić,
3rd place - annual membership fee in the Herceg Novi City Library and two books as a gift.
The ceremony will take place on March 11, starting at 12:00 pm at the Faculty.
Marketing Challenge 2019
On 08.06.2019. In 2008, the second "Marketing Challenge" - a competition for students - was held at the Faculty of Management.
"Marketing Challenge" offers participants a unique experience to create a marketing campaign for a product or service of their choice, that is, for a brand that is new to the Montenegrin market.
The best were decided by a committee composed of: Luka Uskoković, Ph.D. - president, faculty dean Irena Petrušić, Ph.D., and Duško Milanović, M.Sc.
The presentations were of high quality, but the disadvantage is that you did not touch the true essence of marketing, that is, the marketing mix, but you had a general approach. Shades are something that decided between the first and second place, pointed out Dr. Uskoković.
Second-year students of the Faculty of Management Ana Dajević, Nikola Sredanović and Srđan Škero and Ivana Mikić, a student of specialist studies at this faculty, are the winners of the II Marketing challenge, they presented the Institute "Dr. Simo Milošević" as the brand of Herceg Novi, and as the best in the competition, they won the prize - 10% lower tuition fees.
We congratulate all participants and wish them success in their further studies!
Applications are open for Marketing Challenge 2019
Another, traditional marketing challenge 2019, of the Faculty of Management! This year, we are focusing on the branding of the destination, namely Herceg Novi.
We expect you to come up with a brand concept, a presentation of all the positive attributes of the Herceg Novi brand destination. What are the unique associations and attractiveness, that is, concrete benefits that tourists achieve after staying in Herceg Novi, and which tie them to this brand?
Do you like the image of the Herceg Novi brand, is it sufficiently recognized and developed? What should be the role of the local tourist organization?
Choose a topic from the aspect of one of the types of tourism. How do you understand the Herceg Novi brand by focusing on health tourism (Institute Dr. Simo Milošević), whether to additionally brand it with events (Mimosa Festival), whether the orientation should be elite, yachting tourism (Porto Novi, Kumbor), cultural-historical tourism or are you still closer to the concept of rural-agro tourism.
Team applications are ongoing, the competition lasts until April 10, 2019.
Marketing Challenge 2018
On May 24, 2018. "Marketing Challenge" competition for students and high school students was held at the Faculty of Management.
"Marketing Challenge" offers participants a unique experience to create a marketing campaign for a product or service of their choice, that is, for a brand that is new to the Montenegrin market.
The presentations of the participants were evaluated by an expert committee consisting of: the chairman of the committee, prof. Dr. Dragan Klarić, teacher of the courses "Marketing" and "Enterprise Organization"; Assoc. Dr. Irena Bilafer, vice dean for teaching; Suzana Memarović, Secretary for Tourism, Economy and Economic Entrepreneurship of the Municipality of Herceg Novi; Tanja Perović, director of the company "Škrinjica" from Herceg Novi, which deals, among other things, with consulting for hotel households, and Aleksandra Simić, student representative - first-year undergraduate student at the Faculty of Management.
Second-year undergraduate students Aleksandra Vučetić and Milica Jelisijević won the competition with their presentation on the topic "Mimosa in the air", and therefore gained the opportunity to visit two renowned companies in Montenegro and the right to a 10% discount on school fees for the next academic year.
We congratulate all participants and wish them success in their further studies!
